DDS are the leading software producers for the media industry. Virtually every media agency uses DDS software to manage the media buying and virtually every advertising agency uses their software to manage billings.

The DDS board knew they had to continually improve, to retain their market dominance and to expand their offering and thereby to grow.

DDS developed new software that was a significant advance on the existing system. It also moved into new areas, offering a system for the whole adverting agency – not just accounts.

Through a series of board level workshops we distilled the most compelling benefits of the software. Combined with customer research we developed a new sub-brand and devised a major re-launch plan for the whole company based on a simple, succinct customer proposition. A proposition that would appeal to CEOs and Finance Directors rather than the traditional approach of appealing just to the IT specialists. See the website for more details brandocean.co.uk.